Clover Leaf Tuna and Sustainability Improvements in the Tuna Industry

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Clover Leaf Tuna

There are different brands of canned tuna in the marketplace, but it is important to understand that not all brands are the same, especially when it comes to sustainable tuna fishing. When purchasing canned tuna from a store, how can a consumer ensure that the product is sourced sustainably? Responsible consumers look for transparency and traceability in their tuna products; Clover Leaf is dedicated to providing these important characteristics in all of the tuna products it sells (The Clover Leaf Seafoods Family, 2014a).

Sustainability in the Tuna Industry

What is sustainability and why does it matter to Clover Leaf? Sustainability in the tuna industry is the implementation of conservation measures that promote the ongoing health of global tuna stocks and marine ecosystems. Sustainability measures are necessary in order to ensure tuna stocks are managed and harvested in a responsible manner. This will allow global tuna stocks to be conserved while they continue to provide a valuable food source for future generations.
Implementing sustainability measures is important from both a business and an environmental perspective. Clover Leaf understands the importance of strictly adhering to practices and policies that promote the long-term health of the oceans (The Clover Leaf Seafoods Family, 2014b).

Clover Leaf and Sustainability in the Tuna Industry

Clover Leaf has adopted the following sustainable fishing policies (The Clover Leaf Seafoods Family, 2014c) in order to ensure the long-term prosperity of tuna stocks as well as the health of our oceans:
  • Not sourcing from fisheries where overfishing is occurring, the fishery is overfished, and management actions are not in place to return the fishery to a sustainable state. Clover Leaf will work with fisheries that lack data and/or do not have robust sustainability measures in place preventing them from achieving a sustainable operation.
  • Maintaining traceability for all products from ocean to plate – this includes knowing where the fish was caught, who caught it and how it was processed.
  • Working to eradicate IUU (illegal, unreported and unregulated) fishing by only purchasing legally caught seafood from vessels regulated by a Regional Fisheries Management Organization (RFMO).
  • Working with the International Seafood Sustainability Foundation (ISSF) to improve fishing practices using science-based initiatives.
  • Taking advanced steps to conserve and protect the health of marine ecosystems.
Clover Leaf is a founding member of the ISSF - a global foundation that was created out of the concern for the future of tuna fisheries - who undertook to improve tuna sustainability by uniting representatives from the tuna industry, World Wildlife Fund (WWF) – the world’s leading conservation organization – and prominent scientists (ISSF, 2014). The ISSF is dedicated to producing scientific, practical solutions to the important sustainability challenges that face the industry. This includes assessing different fishing methods and finding practical ways to significantly reduce bycatch (untargeted marine species) such as the implementation of non-entangling nets by fishermen, a solution coming out of the ISSF Bycatch Project (Patterson, 2014).
Tackling the toughest sustainability challenges and implementing change to ensure the preservation of tuna stocks and marine ecosystems is a continuing process that is in everyone’s best interest. Through its continuing efforts and commitment to the ISSF, Clover Leaf is dedicated to providing a sustainable source of tuna for future generations. 

Works Cited

ISSF. (2014). About Us . Retrieved November 14, 2014, from International Seafood Sustainability Foundation:


The Clover Leaf Seafoods Family. (2014a). Tuna Sustainability. Retrieved October 24, 2014, from Clover Leaf:

The Clover Leaf Seafoods Family. (2014b). FAQ - What does 'sustainable seafood' mean? Retrieved October 1, 2014, from Clover Leaf:

The Clover Leaf Seafoods Family. (2014c). Sustaining Fisheries. Retrieved October 16, 2014, from Clover Leaf:

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